Creating a winning campaign brochure

Keep to one idea per paragraph.

Use short sentences.

Use bullet points where possible.

Divide the text into sections (About the Candidate, Issues, Voting Information/Election Date…)

Keep the layout simple.  Keep in mind people LOOK at a campaign brochure before they READ it.  People won’t read massive blocks of text.

Use a serif font, a font with “feet” on the letters.  Times New Roman is simple and easy for people to read.  Don’t use Arial or Helvetica in paragraphs.

Use less text and more photos, preferably photos of the candidate with people.  Avoid the posed “portrait” photo.

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